Exam Prep

Revision

Exam study guides

Class test

  1. MKT4101 Services MarketingZeithaml chapter 4 · 11 diagrams · ≈ 20 min
  2. MKT4101 Services MarketingClass test 3 · Zeithaml chapter 8, innovation and blueprinting · 11 diagrams · ≈ 30 min
  3. MKT4102 International MarketingCateora chapter 6 · 10 diagrams · ≈ 35 min
  4. MKT4103 Pricing StrategiesModule 7 · 10 diagrams · ≈ 25 min
  5. MKT4104 Integrated Marketing CommunicationClass test 2 · Sales promotion, personal selling, PR · 13 diagrams · ≈ 35 min
  6. MKT4104 Integrated Marketing CommunicationClass test 3 · Social, influencer, content, attention, internet · 18 diagrams · ≈ 55 min

Midterm

  1. MKT4101 Services Marketing3 chapters · ≈ 30 min
  2. MKT4102 International Marketing4 chapters · 16 cases · ≈ 90 min
  3. MKT4103 Pricing Strategies5 chapters · 16 worked numbers · ≈ 65 min
  4. MKT4104 Integrated Marketing Communication5 chapters · 20 diagrams · ≈ 75 min
  5. MKT4105 Sales Management5 chapters · 42 diagrams · ≈ 90 min Flashcards